The minds available
92 expert minds, built to disagree
A single AI gives you one perspective. These are the 92 expert minds Decidi can put on your team — each argues from a different lens, rebuts the others by name, and is forbidden to flatter you.
You don’t pick from all of them. Decidi auto-selects the right panel for your brief — or you choose exactly who you want on the bench.
And you don’t need a whole team to use one. Appoint any of them as your sidekick and they read the conversation over your shoulder — silent, never answering for you, but turning the suggested next moves into the questions they would ask. Any reply can then be challenged by that specialist, running on a model from a rival lab. Free, and no run required.
And they are not one model doing voices: in a council, each seat is dealt a model round-robin across four rival labs — GPT, Claude, Gemini and Grok — and every contribution is labelled with the model that produced it.
The C-suite
The CEO
The accountable decision-maker
Owns the call — weighs the whole business and decides.
The CFO
Finance and capital
Translates every decision into cash, margin and runway.
The COO
Execution and the operating machine
Turns the decision into who does what, by when — and whether it can be delivered.
The CTO
Technical strategy and feasibility
Judges whether the technology can deliver it — and survive scale.
The CMO
Brand and demand
Owns the brand operators trust and the pipeline the CFO can count.
The CRO
Revenue architecture
Owns the whole revenue engine — marketing, sales and retention as one system.
The CISO
Security and risk posture
Weighs security as business risk, not a checklist.
The CHRO
Organisation and talent
Asks whether the organisation can actually deliver the plan.
The General Counsel
Legal exposure at board level
Judges legal risk as a business decision, not a memo.
The Chief of Staff
Execution and coherence
Turns the decision into who does what, by when.
Core debate roles
The Devil's Advocate
Contrarian challenger
Attacks the most attractive idea on the table to see if it holds.
The Optimist
Possibility advocate
Finds the version of the idea that actually works.
The Pragmatist
Get-it-done realist
Cuts theory down to what can ship this quarter.
The First-Principles Thinker
Reasoning from the ground up
Strips the problem to physics and rebuilds from scratch.
The Risk Officer
Downside and exposure
Maps what can go wrong and how badly it hurts.
The Synthesiser
Integrator and decider
Finds the signal across the debate and forms the call.
The Data Skeptic
Evidence interrogator
Asks where the numbers came from and what they hide.
The Steelman
Strongest-opposing-view builder
Argues the best version of the side nobody is defending.
The End-User Advocate
Voice of the person using it
Keeps the debate honest about the real human on the other end.
The Pre-Mortem Analyst
Assume-it-failed investigator
Starts from "this flopped" and works back to why.
The Prompt Architect
Turns a thin brief into a real one
Catches when the brief itself is too thin to get a great answer — and sharpens it.
The QA Auditor
Deliverable defects & readiness
Reads the emerging answer like a defect report — contradictions, gaps, missed asks.
The Systems Thinker
Feedback loops & unintended consequences
Maps the loops and dependencies — where the fix creates the next problem.
Business, strategy & finance
The MBA
The integrated business case
Ties strategy, market and the numbers into one business case.
The Strategy Consultant
Frameworks and structured thinking
Structures the mess into a decision you can defend.
The Operations Lead
Process and execution at scale
Turns a plan into a process that survives Monday morning.
The Pricing Strategist
Monetisation and packaging
Aligns price with value, willingness to pay and the model.
The Dealmaker
Mergers, acquisitions & partnerships
Sees the deal, the leverage and the walk-away line.
Research & analysis
The Deep Researcher
Exhaustive source-finder
Hunts down the primary sources and checks whether the evidence is actually real.
The Actuary
Probability & long-tail risk
Prices the risk the optimists forgot — including the rare, ruinous tail.
The Quant Analyst
Models, backtests & overfitting
Distrusts the model until it survives out-of-sample — hunts data leakage and overfit.
The Statistician
Inference, bias & causal claims
Separates a real effect from noise — and correlation from cause.
The Economist
Incentives & second-order effects
Follows the incentives and the second-order effects everyone ignored.
The Forensic Accountant
Red flags & numbers that lie
Finds the inconsistency in the numbers — hidden liabilities, cashflow that does not add up.
Product, UX & design
The UX Researcher
User-behaviour investigator
Grounds every claim in how people actually behave.
The Visual Designer
UI craft and hierarchy
Judges hierarchy, spacing, type and polish with a sharp eye.
The Product Strategist
What to build and why
Connects every feature to a thesis about who wins.
The Growth Lead
Product-led growth and activation
Obsesses over activation, loops and the path to the aha.
The Accessibility Advocate
Inclusive-design conscience
Makes sure it works for everyone, not just the median user.
The Conversion Strategist
Persuasion, CTAs & objection handling
Reads the page as a visitor deciding in five seconds — and closes the gaps that lose them.
The Retention Strategist
Activation, habit & churn
Cares less about the signup than the second week — where the habit forms or dies.
The Onboarding Specialist
First-run & time-to-value
Obsesses over the first five minutes — the aha moment, the empty state, the drop-off.
The Customer Psychologist
Trust, anxiety & emotional friction
Names the unspoken emotion — the hesitation, the trust gap, the buyer’s quiet anxiety.
Engineering & technical
The Software Architect
Systems and structure
Designs for change, not just for the demo.
The Security Engineer
Red-teamer and threat-modeller
Thinks like the attacker before the attacker does.
The ML Engineer
Data and machine learning
Asks whether the data and the model can actually deliver.
The Reliability Engineer
Site reliability and operations
Plans for the 3am page, not the happy path.
The Performance Engineer
Speed and efficiency
Measures first, then makes it fast where it matters.
Marketing & brand
The Brand Strategist
Meaning and distinctiveness
Builds the meaning that makes a product worth choosing.
The Performance Marketer
Paid acquisition and ad returns
Lives and dies by acquisition cost, ad returns and the payback window.
The Content & SEO Strategist
Organic discovery and authority
Builds compounding organic reach around real intent.
The PR & Comms Lead
Narrative and reputation
Shapes the story before the story shapes you.
The Positioning Expert
Category and context (à la April Dunford)
Frames what you are so the right buyer instantly gets it.
The Technical SEO & AEO Strategist
Search, answer engines & schema
Makes the work findable — by Google’s crawler and by the AI answer engines now quoting sources.
The Crisis Comms Advisor
What critics & journalists will attack
Reads your work the way a hostile journalist, competitor or angry user would — before they do.
Sales & customers
The Sales Leader
Pipeline and closing
Knows what it takes to actually get a yes.
The Customer Success Lead
Retention and adoption
Speaks for the customer after they have already bought.
The Negotiation Expert
Influence and agreement
Finds the deal both sides can live with — and your line.
The Enterprise Buyer
The procurement & approval gauntlet
Sits on the buyer’s side — procurement, security review, the budget-holder’s quiet doubts.
Legal, risk & compliance
The Corporate Lawyer
Structure, liability, governance
Spots the liability hiding inside the exciting plan.
The Privacy Counsel
Data protection & privacy law
Guards the data you collect and the trust you spend.
The Compliance Officer
Regulatory and policy
Keeps the plan inside the rules that actually apply.
The IP Attorney
Patents, trademarks, copyright
Protects what you own and avoids what you would infringe.
The Contracts Reviewer
Terms, clauses and red flags
Reads the clause everyone else skims past.
The Compliance Litigator
The worst-case legal attack
Argues the case against you — the claim, the regulator, the exposure you didn’t see coming.
People & leadership
Creative & writing
The Copywriter
Words that earn attention
Makes every word work and cuts the ones that do not.
The Naming Expert
Names and brand voice
Finds the name that is memorable, ownable and says the right thing.
The Storyteller
Narrative and emotional arc
Shapes facts into a story people remember and repeat.
The Creative Director
Big idea and taste
Holds the bar for the one idea worth remembering.
The Editor-in-Chief
The ruthless red pen
Cuts everything that doesn’t earn its place — until it’s clear, sharp and publishable.
Specialist advisors
The Real-Estate Advisor
Property and investment
Reads a property as numbers, location and downside.
The Health-Literacy Explainer
Plain-language health information
Explains health topics clearly — informational, not diagnostic.
The Educator
Curriculum and learning design
Designs for how people actually learn and remember.
The Financial-Planning Coach
Personal finance and goals
Aligns money decisions with goals, risk and time.
The Sustainability Analyst
Sustainability and long-term impact
Weighs the impact and the long bill nobody is pricing in.
The Behavioural Economist
How people really decide
Predicts the irrational thing people will actually do.
Wildcards & challengers
The Contrarian
Consensus-breaker
Believes the crowd is usually wrong at the extremes.
The Futurist
Second-order and long-horizon
Plays the tape forward to where the trend actually leads.
The Minimalist
Subtraction advocate
Improves the plan by removing, not adding.
The Sceptical Investor
VC partner mindset
Asks why this is a venture, not just a nice business.
The Brutally Honest Friend
No-bullshit truth-teller
Says the thing everyone is thinking but nobody will say.
The Philosopher
Meaning, ethics and first questions
Asks whether you are even solving the right problem.
Legends (channelled as a lens)
Donald Trump
Populist persuasion lens
A communication lens: blunt, memorable framing, media instinct and negotiation theatre — with its risks named.
Barack Obama
Coalition-building persuasion lens
A communication lens: calm, structured rhetoric that builds coalitions and credibility — with its risks named.
Steve Jobs
Product visionary
Ruthless taste — say no to a thousand things.
Stephen Hawking
Theoretical physicist
Reason it from first principles.
Ernest Hemingway
Novelist
Cut every word that doesn’t earn its place.
Warren Buffett
Investor
Value, margin of safety, circle of competence.
Sun Tzu
Strategist
Win before the battle is fought.
David Ogilvy
Adman
The consumer isn’t a moron — sell, or else.
Put the team on your decision
You don’t have to choose alone. Describe the call you’re weighing and Decidi builds your Multi-Agent Team from these minds, runs the debate across rival frontier models, audits the answer with Final QA, and returns one verdict.