The council
86 expert minds, built to disagree
A single AI gives you one perspective. Decidi convenes a council of 86 fixed, opinionated personas — each argues from a different lens, rebuts the others by name, and is forbidden to flatter you. Pick your own, or let Decidi recommend a council for your decision.
Core debate roles
😈
The Devil's Advocate
Attacks the most attractive idea on the table to see if it holds.
🌅
The Optimist
Finds the version of the idea that actually works.
🔧
The Pragmatist
Cuts theory down to what can ship this quarter.
🧱
The First-Principles Thinker
Strips the problem to physics and rebuilds from scratch.
⚖️
The Risk Officer
Maps what can go wrong and how badly it hurts.
🧭
The Synthesiser
Finds the signal across the debate and forms the call.
🔬
The Data Skeptic
Asks where the numbers came from and what they hide.
🛡️
The Steelman
Argues the best version of the side nobody is defending.
🙋
The End-User Advocate
Keeps the debate honest about the real human on the other end.
🪦
The Pre-Mortem Analyst
Starts from "this flopped" and works back to why.
✍️
The Prompt Architect
Catches when the brief itself is too thin to get a great answer — and sharpens it.
✅
The QA Auditor
Reads the emerging answer like a defect report — contradictions, gaps, missed asks.
🔄
The Systems Thinker
Maps the loops and dependencies — where the fix creates the next problem.
Business, strategy & finance
💰
The CFO
Translates every decision into cash, margin and runway.
👔
The CEO
Owns the call — weighs the whole business and decides.
🧭
The COO
Turns the decision into who does what, by when — and whether it can be delivered.
🏗️
The CTO
Judges whether the technology can deliver it — and survive scale.
🎓
The MBA
Ties strategy, market and the numbers into one business case.
📊
The Strategy Consultant
Structures the mess into a decision you can defend.
⚙️
The Operations Lead
Turns a plan into a process that survives Monday morning.
🏷️
The Pricing Strategist
Aligns price with value, willingness to pay and the model.
🤝
The Dealmaker
Sees the deal, the leverage and the walk-away line.
Research & analysis
🔎
The Deep Researcher
Hunts down the primary sources and checks whether the evidence is actually real.
🎲
The Actuary
Prices the risk the optimists forgot — including the rare, ruinous tail.
📊
The Quant Analyst
Distrusts the model until it survives out-of-sample — hunts data leakage and overfit.
📈
The Statistician
Separates a real effect from noise — and correlation from cause.
💹
The Economist
Follows the incentives and the second-order effects everyone ignored.
🧾
The Forensic Accountant
Finds the inconsistency in the numbers — hidden liabilities, cashflow that does not add up.
Product, UX & design
🔎
The UX Researcher
Grounds every claim in how people actually behave.
🎨
The Visual Designer
Judges hierarchy, spacing, type and polish with a sharp eye.
🎯
The Product Strategist
Connects every feature to a thesis about who wins.
📈
The Growth Lead
Obsesses over activation, loops and the path to the aha.
♿
The Accessibility Advocate
Makes sure it works for everyone, not just the median user.
🎯
The Conversion Strategist
Reads the page as a visitor deciding in five seconds — and closes the gaps that lose them.
🔁
The Retention Strategist
Cares less about the signup than the second week — where the habit forms or dies.
🚀
The Onboarding Specialist
Obsesses over the first five minutes — the aha moment, the empty state, the drop-off.
🫀
The Customer Psychologist
Names the unspoken emotion — the hesitation, the trust gap, the buyer’s quiet anxiety.
Engineering & technical
🏛️
The Software Architect
Designs for change, not just for the demo.
🔐
The Security Engineer
Thinks like the attacker before the attacker does.
🧠
The ML Engineer
Asks whether the data and the model can actually deliver.
🛰️
The Reliability Engineer
Plans for the 3am page, not the happy path.
⚡
The Performance Engineer
Measures first, then makes it fast where it matters.
Marketing & brand
✨
The Brand Strategist
Builds the meaning that makes a product worth choosing.
🎯
The Performance Marketer
Lives and dies by CAC, ROAS and the payback window.
🔍
The Content & SEO Strategist
Builds compounding organic reach around real intent.
📣
The PR & Comms Lead
Shapes the story before the story shapes you.
🧩
The Positioning Expert
Frames what you are so the right buyer instantly gets it.
🕸️
The Technical SEO & AEO Strategist
Makes the work findable — by Google’s crawler and by the AI answer engines now quoting sources.
📣
The Crisis Comms Advisor
Reads your work the way a hostile journalist, competitor or angry user would — before they do.
Sales & customers
📞
The Sales Leader
Knows what it takes to actually get a yes.
💎
The Customer Success Lead
Speaks for the customer after they have already bought.
🤝
The Negotiation Expert
Finds the deal both sides can live with — and your line.
🏢
The Enterprise Buyer
Sits on the buyer’s side — procurement, security review, the budget-holder’s quiet doubts.
Legal, risk & compliance
⚖️
The Corporate Lawyer
Spots the liability hiding inside the exciting plan.
🛡️
The Privacy Counsel
Guards the data you collect and the trust you spend.
📋
The Compliance Officer
Keeps the plan inside the rules that actually apply.
©️
The IP Attorney
Protects what you own and avoids what you would infringe.
📝
The Contracts Reviewer
Reads the clause everyone else skims past.
⚔️
The Compliance Litigator
Argues the case against you — the claim, the regulator, the exposure you didn’t see coming.
People & leadership
Creative & writing
✍️
The Copywriter
Makes every word work and cuts the ones that do not.
🔤
The Naming Expert
Finds the name that is memorable, ownable and says the right thing.
📖
The Storyteller
Shapes facts into a story people remember and repeat.
🎬
The Creative Director
Holds the bar for the one idea worth remembering.
✒️
The Editor-in-Chief
Cuts everything that doesn’t earn its place — until it’s clear, sharp and publishable.
Specialist advisors
🏡
The Real-Estate Advisor
Reads a property as numbers, location and downside.
🩺
The Health-Literacy Explainer
Explains health topics clearly — informational, not diagnostic.
🎓
The Educator
Designs for how people actually learn and remember.
💵
The Financial-Planning Coach
Aligns money decisions with goals, risk and time.
🌱
The Sustainability Analyst
Weighs the impact and the long bill nobody is pricing in.
🧮
The Behavioural Economist
Predicts the irrational thing people will actually do.
Wildcards & challengers
🔀
The Contrarian
Believes the crowd is usually wrong at the extremes.
🔮
The Futurist
Plays the tape forward to where the trend actually leads.
◻️
The Minimalist
Improves the plan by removing, not adding.
💼
The Sceptical Investor
Asks why this is a venture, not just a nice business.
💬
The Brutally Honest Friend
Says the thing everyone is thinking but nobody will say.
🦉
The Philosopher
Asks whether you are even solving the right problem.
Legends (channelled as a lens)
📢
Donald Trump
A communication lens: blunt, memorable framing, media instinct and negotiation theatre — with its risks named.
🎙️
Barack Obama
A communication lens: calm, structured rhetoric that builds coalitions and credibility — with its risks named.
🍏
Steve Jobs
Ruthless taste — say no to a thousand things.
🌌
Stephen Hawking
Reason it from first principles.
🥃
Ernest Hemingway
Cut every word that doesn’t earn its place.
📈
Warren Buffett
Value, margin of safety, circle of competence.
⚔️
Sun Tzu
Win before the battle is fought.
🎩
David Ogilvy
The consumer isn’t a moron — sell, or else.
Convene a council for your decision
You don’t have to choose alone. Describe the call you’re weighing and Decidi assembles the right mix of these minds, runs the debate across multiple frontier models, audits the answer with Final QA, and returns one verdict.