Briefs · startup
Startup Idea Stress-Test
Pressure-test a startup idea before you commit a year of your life.
You walk away with
A go / refine / drop verdict with the riskiest assumptions named.
Decidi convenes
💼 The Sceptical Investor😈 The Devil's Advocate🧱 The First-Principles Thinker🙋 The End-User Advocate🪦 The Pre-Mortem Analyst⚔️ Sun Tzu
Recommended level: Deep — The newest, most capable models — for when being wrong is expensive.
What the council debates
Stress-test this startup idea. I want a real fight about it, not encouragement. THE IDEA: [describe the idea, the problem it solves, and for whom] WHY NOW: [what makes this the right moment] THE WEDGE: [the narrow first beachhead] HOW IT MAKES MONEY: [the model] WHY ME / US: [unfair advantage, if any] Debate: 1. Is this a real, painful, frequent problem — or a vitamin nobody will pay for. 2. The riskiest assumption the whole idea rests on. 3. Market size and whether this can be big, or is a nice lifestyle business. 4. The wedge and whether it actually expands. 5. Why this might already exist, or why it has failed before. 6. The cheapest experiment to validate or kill it in two weeks. FINAL SYNTHESIS: - A verdict: GO, REFINE (with what to change), or DROP. - The two or three assumptions that must be true, ranked. - The single experiment to run next, and what result would change the verdict.
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