Briefs · startup

Unit Economics Review

Find out if your business actually makes money per customer — and when.

You walk away with

A clear read on CAC, LTV, margin and payback, with the lever that fixes it.

Decidi convenes

💰 The CFO 🧾 The Forensic Accountant 🔬 The Data Skeptic 🏷️ The Pricing Strategist 🔁 The Retention Strategist 😈 The Devil's Advocate

Recommended level: Standard — Proven pro models — the everyday default.

What the council debates

Review our unit economics. I need the honest picture, not the optimistic one.

THE NUMBERS:
[revenue per customer, gross margin, CAC, retention/churn, payback period, any cohort data you have]
THE MODEL: [how you charge, the sales motion, the channels]

Debate:
1. Are these numbers real and consistently defined, or are we flattering ourselves.
2. LTV:CAC and payback — healthy, fragile, or fantasy.
3. Where the economics break as we scale (rising CAC, churn, support load).
4. The single biggest lever — pricing, retention, margin, or acquisition cost.
5. The cohort behaviour underneath the averages.

FINAL SYNTHESIS:
- A plain-language verdict on whether the unit economics work, and at what scale.
- The numbers we cannot trust and need to re-measure.
- The one lever that most improves the economics, with the expected effect.

Run this brief as a council

Related briefs

Startup Idea Stress-Test

Pressure-test a startup idea before you commit a year of your life.

Investor Pitch-Deck Teardown

Get your deck shredded the way a real partner meeting would.

Fundraising Strategy Council

Decide whether, when and how to raise — and on what terms.

Go-To-Market Plan

Design how a new product reaches its first real customers.