Pricing & Packaging Strategy

Help us design (or fix) our pricing and packaging, and argue it out properly.

PRODUCT & VALUE:
[what it does, the core value, and who gets the most value from it]
CUSTOMER: [segments, their willingness to pay, the budget it comes from]
CURRENT PRICING (if any): [model, price points, what is and is not working]
COMPETITORS / ALTERNATIVES: [what the customer would otherwise use and pay]

Debate:
1. The pricing model — subscription vs usage vs per-seat vs tiered — and which aligns price with value delivered.
2. The value metric that should scale the price (the thing that grows as the customer succeeds).
3. Packaging — how many tiers, what goes in each, the good/better/best and the anchor.
4. Specific price points and the psychology around them.
5. The risk of leaving money on the table versus pricing out adoption.

FINAL SYNTHESIS:
- A recommended model, tiers and concrete price points with rationale.
- The single value metric to price on.
- The one pricing experiment to run first, and the metric that proves it.