Briefs · marketing
Launch Comms & PR Plan
Shape the story for a launch and prepare for the hard questions.
You walk away with
A messaging plan, the headline you want, and the crisis answers ready.
Decidi convenes
📣 The PR & Comms Lead📣 The Crisis Comms Advisor📖 The Storyteller🎙️ Barack Obama✨ The Brand Strategist⚖️ The Risk Officer
Recommended level: Standard — Proven pro models — the everyday default.
What the council debates
Help us shape the communications for a launch or announcement, and stress-test the narrative. THE ANNOUNCEMENT: [what you are launching/announcing, and why now] AUDIENCE: [who needs to hear it — customers, press, investors, staff] THE GOAL: [what should change in people's minds or actions] Debate: 1. The core message — the one thing people should remember. 2. The story arc — does it have a protagonist, a tension and a payoff, or is it a feature list. 3. The headline a journalist would actually write. 4. The hard questions and the bad-faith reading — what could go wrong out of context. 5. Channel and timing — who hears it first, and how it sequences. 6. The crisis scenario we have not prepared for. FINAL SYNTHESIS: - A tight messaging plan: core message, three supporting points, the proof. - The headline we want versus the headline we fear, and how to close the gap. - A short Q&A for the toughest questions, answered honestly.