Briefs · marketing
Ad Campaign Critique
Get an ad campaign torn apart before you spend the budget.
You walk away with
A critique with the strongest angle, the fix list and what to test.
Decidi convenes
🎯 The Performance Marketer🎩 David Ogilvy✍️ The Copywriter🎯 The Conversion Strategist🫀 The Customer Psychologist🔬 The Data Skeptic
Recommended level: Standard — Proven pro models — the everyday default.
What the council debates
Critique this ad campaign before we put money behind it. THE CAMPAIGN: [the creative, copy, channel, audience and offer — paste or describe] OBJECTIVE: [awareness / leads / sales — and the target metric] BUDGET & CHANNEL: [where it runs and how much] Debate: 1. The hook — does it stop the scroll in the first second. 2. The angle — is the message a real, differentiated reason to act, or generic. 3. Audience-message fit — does this land with the people seeing it. 4. The offer and the call to action — is the next step clear and worth taking. 5. The funnel after the click — does the landing experience match the promise. 6. Whether the budget and channel suit the objective. FINAL SYNTHESIS: - The strongest angle to lead with, and why. - A prioritised fix list for creative, copy and targeting. - Two or three variations worth testing first, and the metric that decides the winner.