Go-To-Market Plan — by an AI council
Design how a new product reaches its first real customers. Four rival AIs debate it and hand back: A focused GTM plan: who, channel, message and the first 90 days.
A focused GTM plan: who, channel, message and the first 90 days.
Signed off by an independent Final QA audit — with a “verify before you rely on this” list, never a black box.
Why this team
GTM plans fail by trying to be everywhere, so every seat here forces narrowing: the Positioning Expert makes the beachhead choice honest, the Performance Marketer and Sales Leader argue channel against motion with real cost intuition, and the Enterprise Buyer — the persona most GTM plans never consult — reports how buying decisions actually happen on the customer side. The Product Strategist ties the plan to what the product can support today, and the Pragmatist deletes everything a small team cannot execute in ninety days.
Each seat runs on a different frontier model — GPT, Claude, Gemini, Grok — so it’s a genuine cross-model review, not one AI in costumes. How a run works →
What the debate sounds like
An illustrative excerpt — A three-person startup with a scheduling tool for clinics and a $3,000 monthly marketing budget is choosing between self-serve growth, outbound sales to clinic chains, and partnering with practice-management vendors.
From the buying side: a clinic does not adopt scheduling software because of an ad — the practice manager asks two peers what they use, and the switching pain rules the decision. Whatever the channel, the plan must produce referenceable happy clinics in one specialty first. Reference-ability is the actual product being marketed.
Outbound to chains is the wrong first motion for a three-person team — chain deals run six months and die on procurement, which this runway does not survive. Founder-led outbound to fifteen independent clinics in one city, priced to close fast, builds the reference base the Buyer just demanded. Chains come after, armed with logos.
On $3,000 a month, paid search is viable in exactly one shape: high-intent keywords in one metro area, pointing at a page that speaks to that specialty only. Spread nationally it buys nothing measurable. But honestly, at this stage the budget is better spent making those fifteen founder-led conversations happen faster.
Questions
What makes this different from generic GTM advice?
The debate is grounded in your constraints — team size, budget, product stage, and what your buyer actually does when they buy. In the example above, the plan the council converges on exists precisely because a three-person team with limited budget cannot execute the textbook answer.
Can it choose between sales-led and self-serve for my product?
Yes — that is the core motion decision, and it gets argued by a Sales Leader and a Performance Marketer with opposite instincts, refereed by the price point, the buyer’s procurement reality and your capacity. The synthesis commits to one motion with the reasoning, rather than hedging across both.
What does the 90-day sequence in the output actually contain?
The beachhead segment, the single channel to concentrate on, the core message, the first concrete move for week one, and the one metric that signals product-market fit is starting. It is deliberately short — the discipline of the plan is what it leaves out.
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Want full control — pick your own minds, set the depth? Open the full council →